Privacy Policy for Wrapped

Last Updated: November 27, 2025

Introduction

Welcome to Wrapped ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience using our app. This Privacy Policy explains how we collect, use, and protect your information when you use the Wrapped mobile application.

By using Wrapped, you agree to the collection and use of information in accordance with this policy.

Information We Collect

1. Personal Data You Provide

When you use Wrapped, we access the following data from your device with your explicit permission:

Photos

What we collect: Images from your photo library
Why we collect it: To analyze your year's memories and generate personalized stories
How we use it: Photos are processed by our AI service provider to understand your activities, aesthetic, and year highlights
Storage: Photos are temporarily uploaded to secure cloud storage for processing and are not permanently stored on our servers

Contacts

What we collect: Contact names and basic information
Why we collect it: To provide insights about your social connections (e.g., "You have 42 contacts")
How we use it: Contact data is analyzed locally on your device and only aggregate statistics (like total count) are used
Storage: Contact information is not uploaded to our servers

Calendar Events

What we collect: Calendar event titles, dates, and times
Why we collect it: To identify your busiest months and activity patterns
How we use it: Calendar data is processed to generate summaries (e.g., "Your busiest month was October")
Storage: Calendar data is processed locally and only summaries are sent to our AI service

2. Automatically Collected Data

Analytics Data

We use third-party analytics services to understand how users interact with our app:

App opens and session duration
Screen views and navigation patterns
Feature usage (e.g., story shares, stats views)
Device information (model, OS version, language)
Geographic location (country/region level only)
Crash reports and error logs

Device Information

Device type and model
Operating system version
App version
Unique device identifiers (for analytics only)

How We Use Your Information

We use the collected information for the following purposes:

1. Core App Functionality

Generate personalized "Year Wrapped" stories using AI technology
Analyze your photos, contacts, and calendar to create insights
Display statistics about your year

2. AI Processing

Send your photos and data summaries to our AI service provider
Generate creative, personalized story content
The AI processes your data to create fun, engaging narratives

3. App Improvement

Understand how users interact with the app
Identify and fix bugs and crashes
Improve features and user experience
Analyze which stories are most popular

4. Analytics and Performance

Monitor app performance and stability
Track user engagement and retention
Measure feature adoption

Data Sharing and Third Parties

We work with trusted third-party service providers:

AI Service Provider

Purpose: AI-powered story generation
Data shared: Selected photos, calendar summaries, contact counts
Privacy: Data is processed according to strict privacy standards

Cloud Infrastructure & Analytics

Services used: Analytics, Crash Reporting, Cloud Storage, Remote Configuration
Data shared: Analytics data, crash reports, temporarily uploaded photos
Privacy: Data is stored securely and processed in accordance with industry standards

Important Notes:

✅ We do NOT sell your personal data to third parties
✅ We do NOT share your photos with anyone except our AI service provider (for processing only)
✅ We do NOT use your data for advertising purposes
✅ We do NOT store your contacts or calendar data on our servers

Data Storage and Security

How We Protect Your Data

Encryption: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols
Temporary Storage: Photos uploaded for AI processing are stored temporarily in secure cloud storage and are automatically deleted after processing
Local Processing: Contact and calendar data are processed locally on your device whenever possible
Secure APIs: We use secure, authenticated connections to our service providers
No Permanent Storage: We do not permanently store your photos, contacts, or calendar data on our servers

Data Retention

Photos: Deleted from cloud storage within 24 hours of upload
Analytics Data: Retained according to standard retention policies (typically 14 months)
Generated Stories: Stored locally on your device only
Crash Reports: Retained for 90 days for debugging purposes

Your Rights and Choices

You Have the Right To:

Access Your Data: Request a copy of the data we have about you
Delete Your Data: Request deletion of your data from our systems
Opt-Out of Analytics: Contact us to opt-out of analytics tracking
Revoke Permissions: Revoke app permissions (photos, contacts, calendar) at any time through your device settings

How to Exercise Your Rights:

Revoke Permissions: Go to your device Settings → Wrapped → Permissions
Delete App Data: Uninstall the app to remove all local data
Contact Us: Email us at support@2025wrapped.app for data requests

Children's Privacy

Wrapped is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

International Users

Wrapped is available globally. If you are using the app from outside the United States, please note that your data may be transferred to and processed in the United States or other countries where our service providers operate. By using Wrapped, you consent to the transfer of your information to countries outside your country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy in the app, updating the "Last Updated" date, or sending an in-app notification for significant changes.

Third-Party Links

Our app may contain links to third-party services (e.g., social media platforms when sharing). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

Data Processing Summary

Data Type	Collected	Stored on Servers	Shared with Third Parties	Purpose
Photos	✅ Yes (with permission)	⏱️ Temporarily (24h)	✅ AI Service Provider	Story generation
Contacts	✅ Yes (with permission)	❌ No	❌ No	Statistics only
Calendar	✅ Yes (with permission)	❌ No	⏱️ Summaries to AI Service	Activity insights
Analytics	✅ Yes (automatic)	✅ Yes (Cloud)	✅ Analytics Service	App improvement
Device Info	✅ Yes (automatic)	✅ Yes (Cloud)	✅ Analytics Service	Debugging
Crash Reports	✅ Yes (automatic)	✅ Yes (90 days)	✅ Analytics Service	Bug fixes

Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data and context:

Consent: You explicitly consent when granting app permissions
Legitimate Interests: Analytics and app improvement (you can opt-out)
Contract Performance: Providing the core app functionality you requested

California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, access it, request deletion, and know that we do not sell your personal information. To exercise these rights, contact us at support@2025wrapped.app.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@2025wrapped.app
App: 2025 Wrapped

Consent

By using Wrapped, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

Summary (TL;DR)

✅ We access your photos, contacts, and calendar only with your permission
✅ We use third-party AI technology to generate personalized stories
✅ We use cloud infrastructure for analytics, crash reporting, and temporary storage
✅ We do NOT sell your data or use it for advertising
✅ Photos are temporarily stored and deleted within 24 hours
✅ Contacts and calendar data are processed locally when possible
✅ You can revoke permissions anytime in your device settings
✅ We collect analytics to improve the app (you can opt-out)
✅ All data transmission is encrypted

Your privacy matters to us. We only collect what's necessary to make your Year Wrapped experience amazing! ✨

Version: 1.0 - Last Updated: November 27, 2025